The John Caples International Awards are like the Oscars of Direct and Interatcive Marketing.
Big ups to AIM for taking the grand prize (and several others too) for their work on The Warehouse's Valentines Day Love Conspiracy Campaign.
http://www.dmnews.com/Maxwell-Sackheim-Award-Best-in-Show/article/128962/
http://www.nbr.co.nz/opinion/hazel-phillips/aim-proximity-wins-big-caples
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